Sharmita, graduated from King's College London with a degree in Computer Science & Business Management, after which she pursued a Sales career in the city, within an IT & Telecoms Research & Consulting Company.

Responsible for UK B2B Sales, Sharmita progressed quickly to a Senior Sales Manager position, through which she oversaw the management of the European IT Sales team and, in 2001, relocated to San Francisco, to help set up the Company's West Coast Sales office and manage key Silicon Valley Accounts.

After two eventful years, following the dotcom bust, Sharmita resigned from her position and, on returning to the UK, set up her own business Statesidentity Ltd., an import and distribution Company, launching fashion accessory brands from LA, into the UK & Europe.

It was during her time in California, that Sharmita gained first hand experience of being a new face in a new city, and the difficulty that newcomers face in meeting new people and creating new social networks from scratch. The challenges this raised, bring a personal understanding and appreciation of CitySocialising's core ethos, thus leading her to become a firm advocate of the business.

Having assisted in the business periodically since CitySocialising's beginnings in 2005, Sharmita has watched the steady growth and rise in popularity of the service with keen interest, and formally came on board in January 2007 as Sales & Marketing Director.

With extensive experience in national and international sales and business, Sharmita's main objective is to help the expansion of CitySocialising, to sister cities across the UK.